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December 18 @ 4:00 pm - 9:00 pm

Lots of changes this year, so we can still bring a great holiday event!

Saturday, December 18, 4pm – 9pm

That’s right we have moved it to December!!


What?!? What is that? A reverse parade gives attendees the choice to participate however they feel most comfortable. The floats will be STATIONARY and lined down the road. Attendees have the option of driving by the parade floats or getting out and walking through the parade on the sidewalk side of the street.

The parade entrance is at 7th and Indiana. It will go down Indiana to 9th Street, turn East down 9th to Ohio, and then turn left to head North on Ohio. (Map coming soon!)

PARKING: The parade route starts at 7th and Indiana Ave. There is the Lindemann Parking garage at 7th and Indiana Ave and the County parking lot at 7th and Scott Street to park. There is street parking from 7th heading North and Ohio heading North from 7th Street.

SANTA LAND: Park Central will host Santa from 4pm – 9pm! Bring your own camera and snag a quick pic and get those last minute present requests in. We will also have games for younger children at the park!


12 Clues of Christmas Scavenger Hunt

Cookie Crawl and Wine Walk

4pm – 9pm • Artisan Market: Shop various vendors at the Farmers Market (8th and Ohio) for last minute gifts or treat yourself!

7pm – 9pm • S’more Stations: You will find 3 s’more stations along the route. One located at Downtown Wichita Falls Development, The Burn Shop, and next to the IBEW Local 6 81 float at 9th and Indiana.

6pm – 8pm • Luminaria Park: Bud Daniel Park at 9th and Ohio will have luminaries lining the park and will have Christmas Carol-One with Lelani Lei!


4pm – 9pm • Santa : Park Central at 8th and Scott will host Santa for pictures and last minute gift requests. There will also be reindeer games at the park for little ones.

4pm – 9pm • Food and Artist Vendors: We have two food truck locations if you are looking for a bite. They will be at 8th and Ohio on the brick and at the First Texas parking lot at 9th and Indiana. Funnel cakes, roasted corn, other sweet treats, and of course hot cocoa!


December 18
4:00 pm - 9:00 pm
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Downtown Wichita Falls Development
(940) 322 - 4525


Downtown Wichita Falls
Wichita Falls, TX United States + Google Map